About Daimler Trucks North America
Founded in 1942 and headquartered in Portland, OR, Daimler Trucks North America includes Freightliner, Western Star, Thomas Built Buses, Detroit, Detroit Remna, and Alliance Truck Parts. Led by CEO Roger Nielsen, the company employs more than 20,000 people.
Coaching as a 'Game Changer'
In the midst of these efforts to improve culture and develop leaders, General Manager of Human Resources Eileen Frack was invited to a meeting with Building Champions, an executive coaching firm dedicated to helping companies develop leaders and improve results. Plagued with a very full schedule, Frack was reluctant to attend the meeting. “I thought, ‘Don’t I have enough on my plate?’” she said. “It was all I could do to make myself go.”
As she learned about the company’s one-on-one coaching model and belief that each leader’s number one job is to develop their people, she realized that this could be the framework she and her team were looking for. With two decades of coaching thousands of leaders to make better decisions and improve their influence, Building Champions seemed to have the capacity to deliver effective culture change and lasting results.
After the meeting, Frack approached Daimler’s CEO at the time, Martin Daum. “I said, ‘They’re not like any professional coaching firm I’ve seen before,’” she told him. “‘I think this could be the game-changer for us.’”