Small-Business Coaches Help Leaders and Their Teams

Small-business owners are the heart and soul of their enterprises. Their actions and outlook directly impact those of their employees and customers. An efficient, confident business owner leads to a more successful small business. When these leaders feel like they’ve done everything in their power to build up their companies and are ready to take their careers to the next level, it’s time to invest in a small-business coach.

Competition and determination

Fortune magazine likened the world of small business to the National Collegiate Athletic Association’s exciting spring basketball tournament, March Madness. The tournament is known for its upsets, when underdogs make outrageous comebacks in the second half of a game and end up beating a top-seeded team. Competition is stiff, and players have to be better than the best in order to walk away victoriously. Giving up is not an option.

“It’s imperative that small-business leaders are not afraid of competition.”

When it comes to those underdogs, there is no lack of passion or drive. These teams are determined to let their talents shine through at the optimal moment. They work hard, day in and day out, to focus their attention on the prize, enhance their already impressive skills and work together to win each game. Business owners can definitely learn something from the perseverance these young players put forth and the unwavering dedication they have to their craft.

It’s imperative that both players on the court and small-business leaders in their offices are not afraid of competition. Facing competitors is the only way for a business to rise above a challenge and become more successful. Running a business requires executives to continuously push themselves to achieve personal goals, which in turn affect enterprise operations. Basketball teams have coaches that focus on different elements of the game, helping players understand why they play and what elements are holding them back from reaching their full potential. Small-business coaches can do the same for the leaders they work with.

Despite bumps in the road, coaches teach business owners how to stay enthusiastic about and dedicated to their career goals. Coaches assist these individuals as they navigate challenges and devise new ways to beat out competition. 

Choosing a coach

Small-business owners interested in working with a coach should be ready to dive into new ways of thinking about planning, managing time and making decisions. As stated by the National Federation of Independent Business, leaders need to be able to take responsibility for their actions and open themselves up to self-reflection. A great small-business coach will sit down with an individual and discuss his or her current skills, future goals and insight into areas that need improvement. Both parties should work together to develop an individualized plan of action that will keep them on track during the process. 

Like a young college athlete, a small-business leader also has to learn accountability. Coaches help keep leaders honest, but success will only come if the drive to win is already a big part of a person’s inner motivation.  


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