Jeff Pinneo

Jeff Pinneo

CEO Mentor
Lake Oswego, OR

Jeff Pinneo is a seasoned chief executive and corporate director with strong communication, strategic planning, and team-building skills.

As a CEO Mentor, Jeff partners with C-level leaders as they work to accomplish their objectives and enhance positive impact upon their organizations. From his vantage point of experience, he provides guidance and advice to a select number of high-level leaders.

He recently transitioned from nearly 13 years as President and CEO in both the for-profit and non-profit sectors, with 8 1/2 years at Horizon Air followed by 4 years with the Oregon based global health non-profit, Medical Teams International. Throughout his 33 years in the airline industry, 29 of which were with Alaska Air Group Companies Horizon and Alaska Airlines, Pinneo held a variety of leadership positions in the areas of marketing, sales, operations and customer service. Currently, he serves as a trustee for the M.J. Murdock Charitable Trust, a foundation supporting the work of thousands of non-profit organizations throughout the Pacific Northwest, and sits on the board for Seattle Hospitality Group of Companies.

Jeff finds fulfillment in helping senior executives and leaders discover their full potential for impacting the people and organizations they serve, and he does so by asking questions that lead to great insights and enhanced execution. Deeply influenced by the mentors in his own life, he understands the value of clear, outside, unbiased perspective. He will seek to create value for his clients, helping them to discover, unpack, and apply their very best leadership selves.

He has served on several governing and advisory boards in both academia and youth services including Seattle Pacific University's College of Business & Economics, National Board of Advisors at Washington State University's College of Business, Bellevue Boys and Girls Club and the Presidential Advisory Board of Point Loma Nazarene University.

He holds a bachelor's degree in Advertising from the University of Washington and a Master of Business Administration from Graziadio School of Business & Management from Pepperdine University.

Jeff and his wife, Janey, live in Lake Oswego, Oregon. They enjoy traveling, spending time with family and friends, and engaging in the many outdoor activities offered by the Pacific Northwest.


“Jeff is an outstanding Chief Executive whose leadership people want to follow.  I found that he knows how to listen and how to lead – and does them in that order.  One immediately recognizes how well Jeff builds trust with others and takes accountability for results; an essential combination for long term success.” 

- Marcus Nicolls, Senior Partner and Author, Partners in Leadership

Areas of Expertise
  • Vision, Mission & Goal Development
  • Strategic Planning
  • Scaling with Excellence
  • Executive Leadership Teams
  • Investor Relations
  • Board of Directors Development
  • Skiing & Backpacking

“One of the greatest privileges of leadership is making a meaningful difference in the lives of those who grant the leader permission to lead.”

- Max De Pree, American Businessman and Writer

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