Discover Your A-Game: Improve Your Executive Presence & EQ

Genena empathetically challenges her clients, and walks alongside to empower them to action.

Shift Your
Mindset

Improve Your Confidence

Transform Your Leadership Capabilities

“I understand that you need a safe and comfortable space to discuss the unique challenges and opportunities that you face in both your life and career, and I consider it a privilege to partner with you in this transformative process.”

—Genena Armstrong

A Unique Coaching Experience

  • Tailored Coaching

    We create coaching engagements that address both the beliefs and behaviors critical to effective leadership. This personalized approach ensures that coaching is directly relevant to the specific challenges and goals of each person.

  • Real-World Experience

    Our coaches have real-world leadership experience which allows them to offer practical advice and strategies that are grounded in experience from successfully navigating challenges and opportunities.

  • Holistic Development

    We take a whole-person approach to leadership development, recognizing that personal well-being directly impacts professional effectiveness and organizational culture.

Our Approach

Trusted by leaders in top organizations

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Choose The Right Type of Engagement

  • Personal Coaching

    Custom coaching engagements for individuals who are serious about achieving high-levels of success in business and life.

  • Team Engagements

    Webinars, Workshops, and Executive Retreats designed for connection, learning, and follow-through.

  • Assessment Debriefs

    Increase your self-awareness and leadership effectiveness with an assessment and debrief session.

Let's Connect

Testimonials From Clients

  • 100% recommend!

    “If you are on the fence about working with an executive coach, just do it! If you need a recommendation, Genena Woodson Armstrong is amazing. I have worked with Genena for two years, and somehow, she always seemed to know what I needed at the moment - sometimes, I just needed an empathetic ear, and other times, I needed to be pushed. I've faced my fair share of professional challenges over the past couple of years, and it was so reassuring to have Genena in my corner, providing me with insights, resources, and confidence-building affirmations. 100% recommend!”

    Susan | COO

  • She understands her clients and asks questions that provide guidance in strategic decision-making.

    "Genena is an incredible coach. She is very personable and has a talent for connecting with others. She understands her clients and asks questions that provide guidance in strategic decision-making."

    Kissel | CHRO

  • Genena is an amazing coach and human!

    “Genena is an amazing coach and human! I always look forward to meeting with her, sharing progress, and seeking her coaching advice, which has been very helpful for my personal and professional growth.”

    Biljana | CFO

My Latest Thought Leadership

Start Your Coaching Journey

Step 1: Schedule Initial Consultation

I begin every new coaching engagement with an initial consultation and discovery call to understand your needs and ensure that I am the right fit for you.

Step 2: Choose Your Coaching Engagement

Select the right type of engagement to meet your leadership development needs.

Step 3: Achieve Your Development Goals

Meet with me to get the accountability and encouragement you need to achieve your goals.