In this Coach Tip Video, Building Champions President Dan Foster explains why many organizations struggle to build a performance culture: they talk about it, but they haven’t clearly defined it. And without a shared understanding at the leadership level, performance culture can mean something different to every person.

Learn why creating a culture of performance starts at the top with a simple, compelling, and shared vision. Before leaders can build a strategy, cascade expectations, or hold teams accountable, they must first align around what performance culture means inside their organization.

If you’re a leader who wants to create greater alignment, accountability, and clarity across your organization, this video will help you take the first step and define performance culture.